Fractional B2B
Marketing Support
When your business needs to scale quickly, I can help you create and execute a marketing strategy and plan customized to meet your needs.
RightSized Outcomes
Whether you need or a strategy, someone to implement your vision, or anything in-between, I offer the following rightsized outcomes to meet your goals:
Direction and Roadmap
Creating a marketing strategy and plan is vital to know where you want to go and how to get there.
Find Your Best Customers
You need to know who you should be talking to. I’ll help you identify your best customers and create your Ideal Customer Profile (ICP) and Buyer Personas.
Be Seen Online
The buyer journey is more complex than ever. I’ll help you develop content to help you connect with your customers across search, social, email, and beyond.
Build Trust
Your customers are asking themselves why they should choose you over a competitor. Draw them in and build trust by sharing success stories in case studies and testimonials.
Demonstrate Expertise
Be the brand your market trusts by sharing your expertise online. I’ll work with your Subject Matter Experts to develop Thought Leadership that will set you apart and attract the right customers.
Reach Your Market
Once you have a strategy, plan, ICP, success stories, and expertise, you have the ingredients for successful outreach. I’ll help you land and expand customers with marketing campaigns, advertising, email marketing, and more.
Why I'm the Right Size
As an “Executive Executor”, I have experience doing everything from creating your strategy to implementing it.
The Perfect Fit for Small to Medium-Sized Businesses
When you want to grow your business, you need more than just activities. You need a comprehensive vision for where you want to go and a plan for how to get there. But you don’t need a lot of people; you just need a rightsized partner who can augment your team or be your marketing department.
All-in-One Expertise Includes:
Chief Marketing Officer (CMO): I can create your marketing strategy, working cross-functionally to drive strategic growth – focused on long-term positioning, market penetration, and branding.
Marketing VP: I’ll turn your marketing strategy into executable plans that balances the tactical with the strategic.
Director of Marketing: I can lead all key functions to hit key KPIs.
Senior Marketing Manager: I can create campaigns and coordinate initiatives companywide.
Marketing Manager: I can plan and execute day-to-day initiatives – overseeing multiple channels and coordinating resourcing with your team (if applicable) and vendors.
Marketing Specialist: I can execute the plan to drive results, including content creation, website updates, email marketing, and more.
Capabilities
- Leadership & Management
- Marketing Strategy & Planning
- Competitive Market Research
- Content Strategy & Creation
- Storytelling & Thought Leadership
- Campaign Planning & Execution
- Email Marketing
- Conversion Rate Optimization
- Search Engine Optimization
- Account-Based Marketing
- Sales Enablement
Testimonials
I specialize in working closely with leadership and sales teams to drive meaningful results.
Erik excelled in his role, mastering industry complexities and leading a team to drive significant results, including one campaign generating $233,000. His data-driven approach, early adoption of AI-optimized search strategies, and innovative content leadership delivered measurable ROI.
Erik worked closely with me and my sales team to create and implement an Account-Based Marketing (ABM) initiative. Over two years, his efforts landed and expanded many clients. After the first year, ABM got us in the door at several accounts; after year two, ABM accounted for double digits of total revenue.
Erik is a one-man marketing department. He does the work of a full team from leadership to execution. Of all the marketing folks I’ve met in my career, I’ve not seen anyone remotely as effective as Erik in driving results within a budget (a CFO’s dream!).
Let's Talk
Email me to schedule a complimentary 30-minute discovery call so I can learn more about your company and what you want to achieve.